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PL Enterprise Challenge is back for 2016/17

The Premier League Enterprise Challenge has kicked off for the 2016/17 season and this year 31 Premier League and English Football League clubs will hold heats to see which local school group has what it takes to represent them at a regional and national level, in a competition that encourages young people to come up with ideas related to a football business task set by Premier League Executive Chairman, Richard Scudamore.

The Premier League Enterprise Programme, which began in 2009 and which is run in partnership with Sport Relief, has seen over 11,000, 13-15 year-olds take part in educational sessions with clubs. The programme uses the business models of professional football clubs to engage young people in educational activity and the Challenge is the national competition element of the year-long schools’ delivery.

Last year was the first time that the Swans entered the Challenge with Pentrehafod School representing the Club and the young team of fledgling entrepreneurs reached the Final that was eventually won by Manchester United FC.

This season’s Challenge sees schools look to create a plan to increase their Club’s international fan base and its income streams specifically from the USA.

BBC Breakfast presenter, Steph McGovern, was part of the Judges Panel at last year’s Final and was impressed with the Enterprise Challenge; “These are the people who are going to run this country and run the football clubs in the future. What they are learning now is absolutely crucial. There’s not enough in the current curriculum which is about enterprise so being part of things like this is also pulling in kids who might not necessarily be academic but are really good business people.

“We are hearing about problems with the skills gap and not enough young people coming through school who are work ready and it’s exactly this kind of extra-curricular activity that will make them good in business. So programmes such as the Enterprise Challenge are really important.

“Anything to do with enterprise and making it fun is brilliant for young people to get a bit of experience of what the working world is like.”

Swansea City AFC will be holding its heats on December 8th to decide on the school group who will be representing them at one of the Premier League Play-Offs being held across the country in early 2017. The winner of each of these Play-Offs will progress to the Final, where they will have to prove to a panel of esteemed judges that their idea is the worthiest of winning them the title of Premier League Enterprise Challenge Champions 2017.

After a successful first year entering the Challenge, our Enterprise Co-ordinator, Graham Smith added; “I’m delighted that the Premier League Enterprise Challenge is back, and I’m sure we can build on the success of last year’s team from Pentrehafod School, who got all the way to the final.

“It’s a fantastic opportunity for the pupils from Swansea schools who will be taking part, and I’m sure they will benefit immensely from it. The fact the Challenge is all about promoting the Swans in the USA is an added bonus for us this season, maybe some of the pupil’s ideas could be turned into reality!”

To find out more about PL Enterprise, please email

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