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Swans fly into finals of the PL Enterprise Challenge

The Swans Community Trust were triumphant yesterday in the Regional Play-Offs of the PL Enterprise Challenge at the Britannia Stadium.

Run by the Premier League and Sport Relief, the PL Enterprise Challenge this year tasked pupils with working on a strategy to help encourage fans to spend more time at stadiums on match days.

Competing against their community counterparts from Leicester, Villa, West Brom and Stoke City, the team impressed the panel of judges with their business plan aimed at Swansea’s teen market.

Targeting this teen market with competitions, offers, content and more, their idea also included introducing match-day entertainment to encourage youngsters to spend more time and money at the Liberty.

Entitled the #CopperStripe membership to fit in with the Club’s branding, their business plan featured the strapline ‘A day out not just a football match,’ and aimed to entertain 11-16 year old with a range of features including live music, penalty goals and a fan zone outside the ground.

“All the team should be incredibly proud of their performance in the Regional Play-Off,” said Graham Smith, the project’s co-ordinator. “They really stepped up their game from the local heat and impressed the judges with their superb pitch, passion and team spirit.”

The entrepreneurial team of Pentrehafod pupils, were chosen to represent the Swans after winning the local heat at the Liberty and it was an experience they all relished in.

“I loved the experience of going to the Play-Offs,” said Dan Llewellyn. “It felt so good to represent the Club and do something so special.”

“I’m feeling confident and excited for the next round,” added his team-mate, Josh Rigbey. “I’m really proud that we got to the final.”

“I think if we work hard, we have a good chance of winning,” finished Jess Mogridge.

The quintet will now progress to the Final in London on 9 March 2016, where they will take on the other five Play-Off winners.

For more information about our PL Enterprise project click HERE or email Graham on

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