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PL Kicks building on success

Since its inception in 2006 as a pilot programme in London, Premier League Kicks has gone from strength to strength with each passing season.

Beginning as a partnership between the Premier League and the Metropolitan Police 10 years ago, Kicks aims to use the allure of the beautiful game to bring communities together and engage with young people.

With the vision of “building safer, stronger, more respectful communities through the development of young peoples’ potential,” PL Kicks seeks to engage with youngsters who have previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

Since it first started, the Swansea City Kicks project has grown and we now offer free sessions throughout Swansea, Neath, Port Talbot, Bridgend and Carmarthenshire to those aged between 12-19 years old.

Working with a variety of clubs across the region, from Young Offender Teams to Alcohol and Drug Rehabilitation groups, and from Fire Services to Police forces, our Kicks project has created a range of links throughout the community.

These links have allowed us to gain a good foundation of volunteers who help us to deliver and support our sessions. This has thus allowed us to give young people and volunteers the opportunity to gain different qualifications such as the FAW Football Leaders Award, first aid and child welfare training, as well as other sporting leadership awards.

During the 2014/15 season, we were able to secure 67 volunteers and delivered 17 qualifications, but it’s not just the volunteers that have benefitted from our sessions.

In the same time frame, the project ran a total of 1,029 sessions in 30 different venues and engaged with 2,265 participants. Of this figure, 1,257 were successfully retained (attended five or more sessions over a four month period), with 906 of those attending 10 or more sessions over a four month period.

Building on last season’s success, PL Kicks is continuing to run weekly community sessions throughout South West Wales, and has appointed first team player, Angel Rangel, as the project's official ambassador. Additionally it is set to launch a Youth Fire Fighters League later this month to continue the project’s growth and reach.

If you wanted to get involved or find out more information, please contact our PL Kicks Co-ordinator, Ian Owen at or ring him on 01792 556520.

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