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Pitch perfect for Pentrehafod

A trio of local schools were in business this week at the Liberty Stadium.

Teams from Llangatwg Community School, Ysgol Maesteg and Pentrehafod went head to head in a Dragons Den style challenge that tasked them with formulating and pitching a business plan to a panel of judges.

Set by the Premier League’s Executive Chairman, Richard Scudamore, the challenge tasks pupils to develop a marketing strategy encouraging fans to spend more time at the stadium on match days.

Officially kicking off the proceedings was the project’s ambassador, Jonjo Shelvey accompanied by Lee Trundle who participated in a Q&A before the teams took to the stage to present their plans.

Run in partnership with Sport Relief, the challenge was introduced in 2009 and has since seen over 8,000 young people aged between 13 and 17 taken part in the programme that uses business models of professional football clubs to deliver enterprise education.

With ideas including fan zones, Segway circuits and teen membership deals, the competition was tight but the judges, including Vice Chairman Leigh Dineen and Director Huw Cooze, could only chose one winner to represent the Club in the next round.

Pipping their counterparts to the post, based on their in-depth research, financial projections and targeting a specific segment of the fan base with a creative marketing plan, were Pentrehafod School.

“Every student who took part in the Premier League Challenge should be incredibly proud of themselves,” said Graham Smith, the project’s co-ordinator. “It was fantastic to work with them all and they deserve a huge amount of credit,” he continued.

“It’s massive for the Club and players to get involved in projects like this,” said Jonjo. “We were kids once so it’s important to give back to youngsters in the local community and show our support,” the England international added.

Having taken the crown in the local heat, Pentrehafod will now progress to the regional heats held in the Midlands in the New Year.

For more information on the project, please contact Graham on Email: or Tel: 07469158112.

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